Riverside Unified School District

Our Brand

Here in the RUSD Communications Department we have been hard at work refining the look of our digital and print design items district-wide. The brand of RUSD revolves around using our logo, colors and typography correctly and consistently. Below you will find logos in different orientations and formats to best fit your desired need. You will also find color codes and typography options that will help you to maintain our brand.

Logo Use

Below you will find all RUSD logos. These are the ONLY approved versions. Please use the guidelines listed under each option to help navigate which option is best for your use.

Download Directions

Click on link and then right click on image and choose "save image as" OR right click directly on link below and select "download linked file" or "save link as".

RUSD Stacked Primary Logo
PRIMARY LOGO (STACKED)
Should be used as your FIRST OPTION in all scenarios.
___________

PNG | High resolution with transparent background
JPG | Small file for general use
EPS| Graphic designer file

SPANISH
PNG | JPG | EPS

RUSD Stacked One Color Primary Logo
PRIMARY LOGO (STACKED, ONE COLOR) ONLY to be used on design items that require one color.
___________

PNG | High resolution with transparent background
JPG| Small file for general use
EPS | Graphic designer file

SPANISH
PNG | JPG | EPS

RUSD Horizontal Primary
PRIMARY LOGO (HORIZONTAL)
Should be used as alternate FIRST OPTION where space is needed.
___________

PNG| High resolution with transparent background
JPG | Small file for general use
EPS | Graphic designer file

SPANISH
PNG | JPG | EPS

RUSD Horizontal Primary One Color
PRIMARY LOGO (HORIZONTAL, ONE COLOR)
ONLY to be used on design items that require one color.
___________

PNG | High resolution with transparent background
JPG | Small file for general use
EPS | Graphic designer file

SPANISH
PNG | JPG | EPS

RUSD Primary Logo No Text
PRIMARY LOGO (NO SUBTEXT)
Only to be used in special circumstances.
___________

PNG | High resolution with transparent background
JPG | Small file for general use
EPS | Graphic designer file

RUSD Primary Logo One Color No Text
PRIMARY LOGO (NO SUBTEXT, ONE COLOR)
Only to be used in special circumstances.
___________

PNG | High resolution with transparent background
JPG | Small file for general use
EPS | Graphic designer file

Incorrect Logo Use

Below is a visual guide of WHAT NOT TO DO with the RUSD logo.

Logo Rules

Do not place logo on a busy or color background.

Logo Rules

Do not change the colors of the logo.

Logo Rules

Do not change the font of the logo.

Logo Rules

Do not skew or stretch the logo.

Brand Colors

Below are the RUSD brand color palette and color codes. Pantone and CMYK = Print, RGB and HEX = Web.

RUSD RED
PANTONE 7427
CMYK 26 | 100 | 90 | 24
RGB 152 | 26 | 38
HEX 981A26

RUSD BLUE
PANTONE 647
CMYK 89 | 61 | 20 | 3
RGB 41 | 99 | 148
HEX 296394

RUSD Dark Grey

GRAY

PANTONE 425
CMYK 0 | 0 | 0 | 80
RGB 88 | 89 | 91
HEX 58585B

RUSD Gold

GOLD

PANTONE 7563
CMYK 12 | 44 | 93 | 0
RGB 221 |151 | 55
HEX dd9737

RUSD Dark Blue

NAVY

PANTONE 534
CMYK 100 | 89 | 35 | 26
RGB 22 | 47 | 95
HEX 162f5f

RUSD Grey

LIGHT GRAY

PANTONE 427
CMYK 0 | 0 | 0 | 20
RGB 209 | 211 | 212
HEX d1d2d4

Typography

Below are the different font options that can be used on RUSD projects. Both are free an available on google fonts. Download fonts below.